Sweden’s most important sports award

Bragdguldet 2019

Bragdguldet is an annual award "for the most significant Swedish sports achievement of the year". It has been awarded by a jury led by the Swedish morning paper Svenska Dagbladet since 1925. An individual can be awarded the Medal no more than twice, and to receive a second medal, that athlete must be "regarded a class of his own".

For the 2019 edition, we created a campaign around the date of the announcement, December third. Fast-paced visuals of historic winners of the award were followed by the large countdown, clearly communicating Svenska Dagbladet as the owner of the award.