Currently in-house Art Director at Svenska Dagbladet. Focused on branding and graphic design.
Brands are at their strongest when they reach people by clearly communicating a feeling or an idea that is tangible in every touchpoint, in every product, in everything.
What motivates me is designing this unifying idea. A North Star for all your business decisions. An idea that permeates your product decisions, your way of talking to people, your brand positioning strategy—and not least your branding and design.
Experience
08/2019—Present
Svenska Dagbladet
Communications designer
I am responsible for branding and communication for all products including the daily newspaper, site, app and podcasts. Working closely with both the CMO, the product design team and the editorial creative director, I am part of major strategic projects and decisions, such as a new brand positioning strategy and the development and implementation of a new visual identity. I am responsible for art direction and design for all campaigns, always in collaboration with photographers and copywriters, art-directing freelancers and internal team members.
11/2018—05/2019
Seventy Agency
Visual designer
I worked on strategic branding and digital design projects. In collaboration with designers and strategists, I created brand identites. Together with strategists, UX designers and external developers, I developed extensive websites for existing brands. I was part of an important pitch. Clients included Sinch, Ericsson, Alecta.
04/2017—11/2019
Iodomi
Co-founder & Brand director
As co-founder and brand director of Iodomi, I have built a start-up from scratch, including brand, visual, marketing and communication strategy development. I led the UX and developers team creating the complex online portal.
05/2017—11/2018
Boman Communication
Art director
I developed communication concepts for big Swedish and international brands. Projects ranged from print to video, from websites to interactive user activation. I worked closely with copywriters and the creative director, as well as delegated work to internal and external resources, giving feedback and guidance as needed. Clients included Scania, AtlasCopco, Red Bull, Audi.
03/2017—Present
Independent
Art director
Art direction and graphic design work for different Swedish clients. Anything from a simple flyer to complex digital internal training documents and multilingual websites.
09/2014—02/2017
W Communication Agency
Art director
I developed communication concepts for international product launches and global brands. Having a holistic approach, this included designing deliverables for different channels, ensuring brand consistency throughout. I worked together with external graphic designers, guiding them to ensure their work was on-brand and in line with the concept. Clients included Alfa Laval, Trelleborg and Sandvik.